Leading teams to design with purpose.

A product design leader with 15 years of experience building teams, shaping products, and creating the conditions for great work to happen.

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Philosophy

Good design starts with shared understanding of the business, the users, and the problem worth solving.

I lead by building teams, practices, and systems that outlast any single project. My focus is always on the problem before the solution, and on creating environments where designers, engineers, and product partners can do their best work together. The results tend to take care of themselves from there.

Experience

  • 2021 – Present

    Director, Experience Design

    Kin & Carta / Valtech

    Leading multi-disciplinary design teams across enterprise, financial services, and SaaS engagements.

  • 2020 – 2024

    Cofounder / CPO

    Aspect Avy

    Led product development from concept to iOS launch in 6 months, growing to 5,000+ users in the first year.

  • 2019 – 2020

    Director of UX

    TrainingPeaks

    Built UX practice from the ground up, driving a 47% increase in training plan sales and 15% improvement in user retention.

  • 2018 – 2019

    UX Design Manager

    Ria Financial

    Redesigned the Ria Money Transfer mobile app end-to-end, establishing design and validation standards that accelerated all future development.

  • 2005 – 2018

    Art & Creative Direction

    Cactus, Spin, TBWA

    Led cross-functional creative teams on strategic branding initiatives and new product launches.

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